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Start   >  Master's & postgraduate courses  >  Education  >  Postgraduate course in Digital Health Leadership
Information session

04-12-2024

Online
We advise you! Request information or admission
  • Presentation
  • Training Content
  • Learning methodology
  • Teaching team
  • Associates entities
  • Career opportunities
  • News
  • Request information or admission
  • discount

    BENEFIT FROM SPECIAL TERMS ON REGISTRATION BEFORE NOVEMBER 29!

    ASK YOUR PROGRAM ADVISOR!

Presentation

Edition
2nd Edition
Credits
30 ECTS (190 teaching hours)
Type
Executive
Delivery
Blended learning
Language of instruction
Spanish
Fee
€5,400
Special conditions on payment of enrolment fee and 0,7% campaign
Take advantage of the special enrollment conditions in this admission round! Complete your enrollment by November 29. Ask your Program Advisor!.
Start date
Classes start: 28/01/2025
Classes end: 15/07/2025
Programme ends : 17/07/2025
Timetable
Tuesday: 6:00 pm to 9:00 pm
Thursday: 6:00 pm to 9:00 pm
Taught at
Tech Talent Center
C/ de Badajoz, 73-77
Barcelona
Why this postgraduate course?
The impact of digitalisation in the health sector and care for people is now beyond any doubt, both in Europe and worldwide. The COVID-19 pandemic further highlighted the importance of the digital realm, and has made way for a new scenario in which the digital treatment and management of all the processes involved in healthcare is undergoing a decisive transformation, creating vast potential. It is no longer possible to imagine the future of health and its professionals without technology.

Digital health is defined as the convergence of digital transformation with health. It is a series of tools and services that use ICT to enhance the prevention, diagnosis, treatment, monitoring and management of diseases and health conditions, and to monitor and manage lifestyle habits that impact on people's health. As a whole, it aims to improve efficiency in the provision of health services, and to make medicine more personalised and precise.

According to data from the OECD and the World Economic Forum, 35% of new professional positions created by 2030 will be related to the digital world, and estimates suggest that 40% of the current positions held by healthcare professionals will be transformed digitally or will in some cases disappear as a result of ICT. The applications with the greatest digital impact include medical devices (wearables), imaging for diagnosis and treatment, laboratories, clinical trials, real world data, robots and telecare, among others.

The health and life sciences ecosystem, which covers pharmaceuticals, biotechnology, medtech and digital health, includes more than 1,350 companies and 91 research institutions in Catalonia alone, and employed nearly 60,000 professionals in 2022. The biotech sector accounts for the most companies, with 25% of the total.

In this context, in which the digital realm having a major impact on the world of health, this postgraduate course in Digital Health Leadership offers an advanced and innovative framework for professional development that is unique in the market:

  • A comprehensive, advanced and digital vision of its future roles, with a teaching team that contains leading figures in the field.
  • Experimentation in an important area in the field of digital health.
  • Understanding and experiencing all areas of application of ICTs in digital health.
  • Learning about research breakthroughs in the field of health through leading research groups at the UPC, and integrating them into top-tier environments.
  • Creating a network of professional contacts belonging to the current health ecosystems.
Aims
The main objective of the programme is for those taking part to become leaders in the innovation and digitalisation of companies and organisations in the health sector (hospitals, pharmaceutical companies, research centres, start-ups and health organisations). To that end, they must develop the following competencies:

  • Define strategies and new digital business models in the health sector.
  • Identify future needs of the digital health ecosystem.
  • Lead innovative and transformational projects using advanced techniques for agility in health environments.
  • Create cultures and teams based on new relational models and innovation in healthtech.
  • Design digital solutions by creating new relational digital experience maps for patients, family members and medical professionals.
  • Integrate research projects into future business digital health models.
  • Lead and manage teams in data driven health ecosystem environments.
  • Identify mechanisms for security, interoperability, compliance, communication standards and information protection legislation that must be taken into account in the deployment of any digital health model.
Who is it for?
  • People interested in the world of health and technology wishing to undertake their professional career in digital health ecosystems and to lead top-level teams and projects.
  • Professionals with a technical, biotechnological or health profile wishing to expand and/or discover the challenges and new emerging professional opportunities in the health sector (hospitals, pharmaceutical companies, research centres, start-ups and health organisations).

Training Content

List of subjects
7 ECTS 50h
Ethics, Legislation and Digital Reputation in Digital HealthCare
  • Current legal framework (Spain, EU, USA, Asia). Legislation on medical devices.
  • GDPR legislation in healthcare.
  • Communication and risk management.
  • Patents and rights.
  • Legal frameworks for medical devices and services.
  • Contractual frameworks in the pharma sector.
  • Cybersecurity.
  • Ethics and artificial intelligence (AI).
3 ECTS 20h
Digital Ecosystems in Health & Tech
  • Models, roles, relationships and interactions between key actors:
    • Health&Tech hubs (Spain and Europe).
    • Pharmaceutical industry (Europe)
    • Private hospital groups. Public centres/hospitals. Technologies and biotechs.
    • Administrations (national and European).
    • Start-ups.
    • Business angels, Venture builders and Venture capitals.
  • A real example of the co-creation and launch of a Health&Tech start-up.
4 ECTS 30h
Global Innovation in Digital HealthCare
  • Disruptive innovation in Health&Tech.
  • Digital transformation of traditional organisations.
  • Digital patient experience map.
  • Digital health professional experience map.
  • Design of projects and solutions focused on patients and/or professionals.
  • Design and co-creation of patient-centred digital business models.
  • Design and co-creation of digital business models centred on medical professionals.
  • Digital redesign of healthcare processes:
    • Prevention.
    • Diagnosis.
    • Treatment.
    • Follow-up.
    • Research and clinical trials.
  • Innovation and business models in digital healthcare for pharma.
  • Examples of innovative and benchmark organisations.
7 ECTS 50h
Data Driven & Science in Digital Healthcare
  • Strategy, vision and objectives in Digital Healthcare.
  • Business intelligence and data analysis.
  • Data governance in healthcare.
  • Real-world data in research and healthcare.
  • Medical devices and the Internet of Things (IoT).
  • AI and care and treatment of patients.
  • AI in medical scientific research.
  • Future digital challenges for minority diseases.
4 ECTS 30h
Culture and Digital Talent in Digital Healthcare
  • Purpose and digital culture. Values.
  • Development of healthtech teams.
  • Leadership and relational care quality.
  • Communication and digital reputation.
  • CDO (Chief Digital Officer). Key role in health organisations.
  • Applied agile tools and models.
  • BANI context after VUCA in healthcare.
  • Financial for healthtech start-ups.
  • B2P and B2B communication and digital marketing.
  • Transformation and talent management in healthcare.
5 ECTS 10h
Final Project
Development of a strategic plan, with its business model, of a product or service for an organisation or company in the healthcare or pharma sector committed to digital innovation in its processes, products or services.
Degree
Postgraduate qualification in Digital Health Leadership, issued by the Universitat Politècnica de Catalunya. Issued by virtue of the provisions of art. 7.1 of Organic Law 2/2023 of 22 March, concerning the University System, and art. 36 of Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality. A prior official university qualification is necessary to obtain it. Otherwise, the student will receive a certificate of completion of the programme issued by the Fundació Politècnica de Catalunya. Lifelong learning studies at the Universitat Politècnica de Catalunya are approved by the University's Governing Council on an annual basis. (See details appearing on the certificate).

Learning methodology

The teaching methodology of the programme facilitates the student's learning and the achievement of the necessary competences.



Learning tools
Participatory lectures
A presentation of the conceptual foundations of the content to be taught, promoting interaction with the students to guide them in their learning of the different contents and the development of the established competences.
Practical classroom sessions
Knowledge is applied to a real or hypothetical environment, where specific aspects are identified and worked on to facilitate understanding, with the support from teaching staff.
Solving exercises
Solutions are worked on by practising routines, applying formulas and algorithms, and procedures are followed for transforming the available information and interpreting the results.
Case studies
Real or hypothetical situations are presented in which the students, in a completely participatory and practical way, examine the situation, consider the various hypotheses and share their own conclusions.
Problem-based learning (PBL)
An active learning methodology that enables the student to be involved from the beginning, and to acquire knowledge and skills by considering and resolving complex problems and situations.
Flipped classroom
The contents are prepared prior to the face-to-face lessons. Practical sessions take place in the classroom, which enable understanding and application of concepts to real cases and the expansion of knowledge with more technical and specialised details.
Tutorship
Students are given technical support in the preparation of the final project, according to their specialisation and the subject matter of the project.
Advanced asynchronous communication
Systems that enable smooth and clear communication in any situation (video chats, forums, recorded lectures, etc.).
Streaming sessions
Synchronous online interactive open sessions will be planned. Professors attend these sessions and students pose questions and address their concerns. Synchronous sessions will be scheduled in calendar.
Assessment criteria
Attendance
At least 80% attendance of teaching hours is required.
Level of participation
The student's active contribution to the various activities offered by the teaching team is assessed.
Work out projects
Studies on a specific topic, by individuals or groups, in which the quality and depth of the work is assessed, among other factors.
Completion and presentation of the final project
Individual or group projects in which the contents taught in the programme are applied. The project can be based on real cases and include the identification of a problem, the design of the solution, its implementation or a business plan. The project will be presented and defended in public.
Work placements & employment service
Students can access job offers in their field of specialisation on the My_Tech_Space virtual campus. Applications made from this site will be treated confidentially. Hundreds of offers of the UPC School of Professional & Executive Development employment service appear annually. The offers range from formal contracts to work placement agreements.
Virtual campus
The students on this postgraduate course will have access to the My_ Tech_Space virtual campus - an effective platform for work and communication between the course's students, lecturers, directors and coordinators. My_Tech_Space provides the documentation for each training session before it starts, and enables students to work as a team, consult lecturers, check notes, etc.

Teaching team

Academic management
  • Fernández Alarcón, Vicenç
    Fernández Alarcón, Vicenç
    info
    View profile in futur.upc / View profile in Linkedin

    Doctor in Business Administration and Management from the Universitat Politècnica de Catalunya (UPC). Telecommunications Engineer from Ramon Llull University. Master in Thought and Creativity for the Technological and Business World from the Salle Business School. Master in Statistical Learning and Data Mining from the National University of Distance Education (UNED). Facilitator of Workshops with the LEGO® SERIOUS PLAY® Methodology, and of Elements-4 (Design Thinking). Accredited in Kanban Management, OpenProject, and Agile. Co-Founder of the TechTalent-Lab. He has extensive experience in using data-driven decision-making tools, business analytics, and team management.

Teaching staff
  • Fernández Alarcón, Vicenç
    info
    View profile in futur.upc / View profile in Linkedin

    Doctor in Business Administration and Management from the Universitat Politècnica de Catalunya (UPC). Telecommunications Engineer from Ramon Llull University. Master in Thought and Creativity for the Technological and Business World from the Salle Business School. Master in Statistical Learning and Data Mining from the National University of Distance Education (UNED). Facilitator of Workshops with the LEGO® SERIOUS PLAY® Methodology, and of Elements-4 (Design Thinking). Accredited in Kanban Management, OpenProject, and Agile. Co-Founder of the TechTalent-Lab. He has extensive experience in using data-driven decision-making tools, business analytics, and team management.

  • Gallardo Gallardo, Eva
    info
    View profile in futur.upc / View profile in Linkedin

    Doctor in Business from the University of Barcelona (UB). Certified Facilitator of LEGO® SERIOUS PLAY® and Kanban Management Professional. She is currently a lecturer in the Department of Business Organization at the Universitat Politècnica de Catalunya (UPC) and coordinator of the laboratory for talent management: TechTalent-Lab. He has accumulated teaching experience of more than 20 years in national and international universities. Regular trainer in companies in matters of managerial skills and strategic management of people. Expert in talent management, an area in which she publishes internationally.

  • Maquirriain Antoñanzas, Javier
    info
    View profile in Linkedin
    PhD student in Operations and Supply Chain Management, Master in Industrial Engineering and Master in Organisational Engineering from the Universitat Politècnica de Catalunya (UPC). Graduate in Industrial Technologies Engineering from the Universidad Pública de Navarra (UPNA). Currently, Data & IA Manager at Deloitte, specialising in strategy, data governance, analytics and innovation projects. Director of the postgraduate course in Strategy and Data Governance at the UPC School, collaborator of the MBA in Business Analytics at the UPC School and Associate Professor in the Department of Business Organisation at the UPC.
  • Selva Grau, Francesc
    info
    View profile in Linkedin
    Expert in organisational development and team development. He is an Industrial Engineer at the Universitat Politécnica de Catalunya (UPC) and has a Master's degree in Organisational Development and Process Consulting from the GR Institute for Organizational Development. The majority of his career he has worked in the food service sector where he held a position as an R&D&I director. For the last five years his career has focused on education and consulting for companies, as well as working as an associate professor in the Business Organisation Department at the UPC where he teaches the subject areas of Personnel Management and Strategic Management. He is also a professor for different Master's courses at the Centro de Estudios Financieros (Centre for Finance Studies) and the Asociación Española de Dirección y Desarrollo de Personas (Spanish Association of Personnel Management and Development).

Associates entities

Collaborating partners

Career opportunities

  • Head of digital transformation departments in the pharmaceutical or biotechnology industry, and in organisations related to clinical research and clinical trials.
  • Management of digital transformation and innovation projects in the health industry (pharmaceuticals, hospital groups, public-private consortia and start-ups).
  • Creation or foundation of start-ups or spin-off companies from universities or science laboratories for digital health innovation.
  • Innovation consultancy in digital health with public and private companies in the health sector.
  • Health application development: creation of mobile applications and web environments in the field of health, especially AI applications, medical devices, health tracking, electronic medical records and other digital tools.
  • Research staff in scientific projects and development of digital solutions focused on health.

News

Videos
BHH Interview with UPC School

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(34) 93 115 57 51
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How to start admission
To start the enrolment process for this programme you must complete and send the form that you will find at the bottom of these lines.

Next you will receive a welcome email detailing the three steps necessary to formalize the enrolment procedure:

1. Complete and confirm your personal details.

2. Validate your curriculum vitae and attach any additional required documentation, whenever this is necessary for admission.

3. Pay €110 in concept of the registration fee for the programme. This fee will be discounted from the total enrolment fee and will only be returned when a student isn't admitted on a programme.

Once the fee has been paid and we have all your documentation, we will assess your candidacy and, if you are admitted on the course, we will send you a letter of acceptance. This document will provide you with all the necessary information to formalize the enrolment process for the programme.





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